Gravity Homes — 57% lower CPL in 45 days.
The Problem
Client: Gravity Homes
- • ₹1.5L/month Meta ad spend
- • CPL: ₹4,200
- • Leads were expensive and inconsistent
Our Approach
- • Rebuilt audience targeting from scratch
- • Eliminated overlapping ad sets bleeding budget
- • Lead form creative optimised for real estate buyers
- • Weekly iteration on top-performing ad angles
The Result
In 45 days
- • CPL dropped to ₹1,800 (57% reduction)
- • Same ₹1.5L budget — 2.3x more leads
- • Lead quality improved — more site visits, more callbacks
Two premium real-estate projects. 409 qualified leads at sub-₹2,500 CPL.
Note: Premium plotted real estate operates on a 6–18 month sales cycle. We measure success by the qualified pipeline built, not instant bookings.
Gravity Aranya & Smera Gardens — Aug 2025 to Dec 2025. Real numbers pulled directly from Meta Ads Manager and the client's own tracking sheet.
The Problem
Two new launches. No baseline.
- • Premium plotted projects in a long-cycle category
- • No prior performance data to benchmark CPL against
- • Earlier campaigns produced unqualified walk-ins
- • Field team capacity — only 2–3 site visits per day
What We Fixed
- • Built location + income lookalike audiences from buyer profiles
- • Project-specific creative — separate angles for Aranya vs Smera
- • Lead form pre-qualification fields to filter low-intent enquiries
- • Weekly creative refresh based on CTR and form-completion data
- • WhatsApp-first follow-up handoff to the sales team
The Result
Aug → Dec 2025
- • 409 total leads across both projects
- • 44 site visits booked from the funnel
- • Active-campaign CPL: ₹2,230 (Smera) · ₹2,451 (Aranya)
- • 1 booking closed on Smera Gardens — premium plotted, long sales cycle
- • Combined media spend: ₹8.9 L+ deployed with full reporting
Sunmark Oil — 100 Qualified B2B Leads at ₹42 CPL.
Distributors & bulk buyers. Two parallel Meta campaigns. ₹4,236 total spend. No landing page required.
The Problem
- • Needed to reach distributors & bulk buyers simultaneously
- • Traditional B2B outreach was slow and unscalable
- • No existing Meta presence or performance baseline
What We Did
- • Ran two parallel Meta campaigns with split objectives
- • Campaign C2: Instant Lead Forms targeting distributors
- • Campaign C1: Call objective targeting bulk buyers directly
- • Pre-qualifying form questions to filter low-intent enquiries
- • Zero landing page — full Meta-native flow
The Result
Under 7 days
- • 65 form leads at ₹45.63 CPL — distributors
- • 35 calls placed at ₹36.31 CPR — bulk buyers
- • ₹4,236 total spend across both campaigns
- • All 100 contacts confirmed qualified B2B
Mi South India — ROAS Nearly Doubled in 60 Days.
The Problem
Broad audiences burning budget, low ROAS, no clear attribution.
What We Did
Rebuilt audience structure, tightened targeting, improved creative angles, fixed attribution tracking.
The Result
ROAS nearly doubled, CPL dropped 40%+, achieved in 60 days.
Iron Fist Fight Club — Membership Enquiries Up, Cost Per Signup Down.
The Problem
Niche audience, previous agencies couldn't nail targeting for a fight club.
What We Did
Hyper-local interest and behavioural targeting, direct response creatives for fitness audience.
The Result
Membership enquiries increased, cost per signup reduced within Month 1.
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